Barbie
Summary
Kate McKinnon ’s " Weird Barbie " was a highlighting of Greta Gerwig’sBarbie , but the fact that Mattel is now selling a Weird Barbie skirt proves the company completely missed the stage of the moving picture . McKinnon ’s character was pivotal in leading Margot Robbie ’s " unimaginative Barbie " down a course of self - discovery involve the real public and Barbieland . Unlike many of the more traditional and famed versions of Barbie , McKinnon ’s Barbie was mean to represent iteration of the dolls that have been stormily played with or altered by their owner , considering her chop spiky whisker and marker - printed face and dress .
Even well beforeBarbie ’s July 2023 release , Mattel and Warner Bros. put a lot of effort into advertising . Barbie ’s marketing has been one of the most extensive in recent storage , with an array of promotional campaigns , Porto Rico stunts , and merchandise tie - ins . Now thatBarbieis the highest - gross movie of the year ( viaBox Office Mojo ) , even more merchandise has been hitting shelves and websites , including the"I am Kenough " hoodie worn by Ryan Gosling ’s Ken . However , one of the most interestingproducts being released is an exclusive edition of a wench based on McKinnon ’s Weird Barbie character . While it makes common sense that the role would revolutionize toys and product , the release implies that Mattel truly does n’t understand the point of the character .
Greta Gerwig ’s Barbie is a bit more superimposed than expected . We break down the movie ’s ending , including what fueled Barbie ’s concluding decision .
Mattel Selling A Version Of Kate McKinnon’s Character Goes Against What Makes “Weird Barbie” So Special
Mattel Accidentally Portrayed Themselves Like The Executives In The Movie
The Weird Barbie wench is being deal for $ 50(viaMattel ) and is being advertised to celebrateMcKinnon ’s breakoutBarbiecharacter . However , the fact that Mattel is selling and profiting off a skirt have in mind to embrace item-by-item creativity and unique character prove the point of Weird Barbie go correctly over the society ’s head . Weird Barbie was shown as an outcast experience in her own modified Dreamhouse with discontinued chick since theydidn’t outfit the norms and exchangeable looks of traditional Barbies and Kens . Her influence assist the other Barbies watch the value of acceptation and the need for alteration when it came to Barbieland ’s social norms .
Barbie Box Office
Domestic
$ 636,228,022
International
$ 805,600,000
Gross
$ 1,441,828,022
Mattel ’s Weird Barbie doll bet almost tone downwhen it comes to the " weird " factor . It ’s as if Mattel made the doll look more traditional , going against what made McKinnon ’s fiber so meaningful inBarbie . By treating Weird Barbie like any other doll launch , Mattel is act more like the executive feature in the movie , who were more focused on finding young versions of chick to betray rather than acknowledging the literal thematic messages the characters represented .
Barbieis usable to rent on Apple tv set .
How Mattel Should Have Released Weird Barbie Instead
Embracing The Individuality Aspect Of The Character Would Have Been Better
If Mattel want to truly acknowledge the tip of Weird Barbie and trade a doll based on the character reference , there was a much better way to do it . To promote individuality and personal " weirdness,“Mattel should have sell a customizable Barbie equipped with marker and safe tools . This would have allowed Thomas Kyd and collectors to custom-make their own dolls as a way to emulate what made Weird Barbie ’s DIY ingredient so special .
Even so , there ’s also an disceptation to be tell that Weird Barbie should n’t be sell at all because it basically groups her into the more mainstream dolls . Being sell in the last form customize by someone else is n’t what Weird Barbie represents . Barbiemay have go on the $ 1 billion mark at the box office and gain nine Golden Globe nominations , butMattel does n’t ask to transform every aspect of the moving-picture show into a piece of merchandise , especially when it loses the primary content circumvent the character in the cognitive operation .
Source : Mattel
